Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Coca-Cola Beverages South Africa (CCBSA) Ascend – Leaders in Training Programme 2026
Coca-Cola Beverages South Africa (CCBSA) is offering the Ascend – Leaders in Training Programme for 2026, a fantastic opportunity for recent graduates eager to develop their leadership skills within one of Africa’s largest and most dynamic FMCG (Fast-Moving Consumer Goods) companies. This program is specifically designed for graduates who are motivated to learn, grow, and become impactful leaders.
In today’s rapidly evolving job market, structured graduate development programmes like this are extremely valuable, especially for young professionals seeking guidance, career direction, and hands-on learning experiences. The CCBSA Ascend Programme stands out for its commitment to nurturing leadership skills and providing exposure to a world-class business environment, making it a highly desirable opportunity for ambitious graduates.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Programme Overview
- Programme Name: Coca-Cola Beverages South Africa Ascend – Leaders in Training
- Organisation: Coca-Cola Beverages Africa (CCBA)
- Eligibility: Recent graduates who have completed their degree within the past two years.
- Focus Areas: Operations, Commercial, Support Services, and roles across various functions.
- Location: South Africa
- Ideal Candidates: Motivated, inquisitive, and impact-focused future leaders.
- Required Skills: Leadership, teamwork, problem-solving abilities, and adaptability.
- Desired Experience: Involvement in leadership roles during academic years and participation in student or other relevant activities.
This programme is tailored to equip graduates with the skills, knowledge, and experience needed to become confident leaders capable of driving innovation and sustainable business performance within CCBA.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
About Coca-Cola Beverages South Africa (CCBSA)
Coca-Cola Beverages Africa (CCBA) stands as the eighth-largest Coca-Cola bottler worldwide by revenue and the largest in Africa, responsible for producing over 40% of all Coca-Cola beverages sold on the continent.
CCBA employs over 14,000 individuals, serves more than 800,000 customers, and operates in 14 African countries, including South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi, Comoros, and Mayotte.
This footprint demonstrates CCBA’s operational excellence, deep presence across the continent, and ability to deliver high-quality beverages to millions of consumers daily. The Ascend – Leaders in Training Programme demonstrates CCBA’s commitment to developing future leaders who will innovate, inspire, and drive positive change within the organisation.
The programme is not just a training opportunity; it is an investment in the next generation of leaders who will shape the future of the FMCG industry in Africa.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
What the Programme Offers
Participants will embark on a carefully designed journey to build strong leadership capabilities while gaining practical experience across important areas of the business. The programme blends hands-on experience with professional development and mentorship, providing a holistic career development pathway.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Participants will:
- Experience different departments like Operations, Commercial, and Support Services through rotations.
- Participate in structured leadership development courses.
- Work on significant, real-world business projects.
- Collaborate with experts, mentors, and diverse teams.
- Enhance analytical and problem-solving skills.
- Develop the courage, curiosity, and integrity needed to lead in a fast-paced FMCG setting.
This combination of rotational exposure, structured learning, and real project involvement prepares graduates to operate effectively in a competitive business environment.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Key Responsibilities
During the programme, responsibilities include:
- Participating in structured learning activities and rotational assignments.
- Applying problem-solving and analytical skills to address actual challenges.
- Supporting and collaborating with project teams.
- Demonstrating initiative, ownership, and leadership potential.
- Actively seeking feedback, learning quickly, and adapting to changes.
These responsibilities ensure graduates develop confidence, technical understanding, and essential soft skills such as communication, teamwork, adaptability, and resilience.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Desired Skills, Qualities & Competencies
Core Traits:
- Driven to make a difference.
- Eager to learn.
- Caring towards customers, colleagues, and communities.
- Willing to take responsibility and lead.
- Open to collaboration and shared success.
Behaviours:
- Receptive to feedback.
- Highly inquisitive and adaptable.
- Resilient under pressure.
- Responsible and optimistic.
- Effective communicator across diverse teams.
Competencies:
- Impact-driven and results-oriented.
- Able to flourish in fast-paced environments.
- Influential and confident in improving processes.
- Enjoys teamwork and diverse tasks.
- Self-motivated with high standards.
- Understanding and inclusive in approach.
These qualities collectively shape a well-rounded leader who can support strategic objectives and inspire those around them.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Minimum Requirements
To be considered for the Ascend – Leaders in Training Programme, applicants must meet the following criteria:
Qualifications:
- A completed bachelor’s degree (must have been completed within the last two years).
Experience:
- Active participation in extracurricular activities during university.
- Demonstrated leadership skills, such as holding leadership roles.
- Proficiency in MS Office.
- Excellent command of written and spoken English.
These requirements ensure that candidates have foundational academic knowledge and leadership experience, enabling them to thrive in a professional environment.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Why This Programme Matters for Graduates
The transition from university to the professional world can be challenging. Programmes like CCBSA Ascend solve this problem by providing:
- Industry exposure to one of the most recognizable global brands.
- Structured mentorship from experienced leaders.
- Personal development through training workshops and leadership modules.
- Career clarity through rotational placements in different departments.
- A strong professional network that lasts throughout a graduate’s career.
Graduates who complete this programme often become well-equipped to pursue roles in operations, sales, supply chain management, logistics, marketing, or leadership positions within the broader Coca-Cola system.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Frequently Asked Questions (FAQ)
Below is your original FAQ plus expanded helpful content to improve clarity and value.
Who is eligible to apply?
Any graduate who has completed a bachelor’s degree within the last two years and displays strong leadership potential. Applicants should also be South African citizens or have legal authorization to work in South Africa.
Is prior work experience necessary?
No formal work experience is required, but leadership roles and involvement in campus activities are highly valued. Experience in student organizations, volunteer groups, academic societies, or community development projects can strengthen an application.
Is the program only for South Africans?
Yes, for the South African-based program, applicants must have the legal right to work in South Africa.
What fields of study are accepted?
Any undergraduate degree is acceptable, but applicants must demonstrate strong leadership, curiosity, and a drive to make an impact. Degrees in business, engineering, supply chain, marketing, and sciences may be beneficial but are not mandatory.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Does the programme lead to a permanent position?
While not guaranteed, successful graduates may be considered for future roles within CCBA based on their performance and the company’s needs. Many previous graduates have progressed into full-time roles in operations, commercial functions, and support services.
Is relocation required?
Depending on business needs, participants may need to relocate to different CCBSA sites during rotations. Flexibility is an advantage.
Is the programme paid?
Yes. Participants receive a monthly stipend or salary, ensuring financial support throughout the programme.
When will applications open and close?
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026
Closing Date: 30 November 2025
This programme is an exceptional opportunity for graduates seeking structured learning, personal development, and entry into a globally recognized brand. With its focus on leadership, practical experience, and innovation, the CCBSA Ascend – Leaders in Training Programme is an ideal launchpad for a successful career in the FMCG sector.
If you are passionate, driven, and eager to grow, this programme could be your gateway to a brighter future.
Coca-Cola Beverages South Africa Ascend – Leaders in Training Programme 2026